PEOPLE CAMPAIGN
Earthtone Construction is a people-based company that is genuinely invested in its customers. Our job was to illustrate their higher consciousness in the construction industry through video. The great story behind the company alongside the overall passion of its employees made our job easy. We worked with the employees one-on-one to understand their views of the company; the pride was inspiring.
PRE-PRODUCTION
We worked with Sevenfold Creative—Earthtone’s instrumental marketing partner—on this project. Together, we created a production plan that served as the backbone for our videos. We targeted a raw look into the mindful culture at Earthtone.
PRODUCTION
We shot with Earthtone for five days. During that time, we worked both onsite and offsite to achieve a holistic view of Earthtone’s morale. Onsite, we captured everything from the beginnings of a construction project, to the final design touches. Offsite, we focused on the mindful lives of the employees ranging from making a healthy breakfast to going for a team bike ride. We are proud to say we’ve worked with Earthtone and its dedicated employees.
EDITING
Putting the pieces of the story together was the icing on the cake. With over a terabyte of footage to work with, we created these compact shorts by compiling our best shots. Our priority was to focus on Earthtone’s authenticity while telling a cohesive story.
